Seller Goals

You need to increase your revenue by cross-selling and up-selling to your existing customers. You know that expanding revenue within your existing customer base is a reliable way to grow revenue and enhance margins. Technology is changing fast and there are exciting new products and solutions coming to market that will solve real business needs. Your buyers are demanding end to end solutions which require you to create multi-vendor joint solutions. When your customers adopt more solutions from you, you increase the lifetime value of the customer and your customers become your growth engine. You may be the expert in only one solution area, but you need to tell the story with confidence about all the solutions that are on your line card.


Best Practices


Maximize cross-sell and upsell revenues. It’s important to pay attention to the world around you. What potential products and services are emerging opportunities? Understand what your buyer’s full needs are and what business outcomes they would like to realize in the short-term and long-term. Ask yourself, are you currently fulfilling the needs of the buyer or just helping the buyer with one thing? Discover cross-sell and upsell opportunities. From that understanding, create joint solutions that align with your buyer’s journey and outcomes. This is where you will apply your unique experience and knowledge to address your customer’s needs. Work with your marketing team, and tools like InXero, to have the relevant information at your fingertips, and sell the full portfolio of your solutions, even though you may only be an expert in one solution area.

InXero can help. Recommended Tools

Using InXero Go-to-Market Platform, you can easily create multi-vendor joint solutions to enable cross-sell on the fly. Easily share bundles and track engagement with your buyers.


Tell your unique story with the relevant content for the right audience.


Put information on the fingertips of your sellers and help them become the trusted advisors.



Only 36% of a salesperson’s time is spent on selling tasks: 24 percent on connecting with clients or prospects in person and 12 percent connecting with clients or prospects virtually.


Up to 70% of B2B content goes unused.


Companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%

What our customers are saying about InXero

Experience InXero for yourself

Our industry leading Go-to-Market platform for IT solution providers seamlessly integrates into your site, social networks, sales reps, marketing automation, CRM systems and lets your customers effortlessly learn about your brand, products or services. Ready to go? Schedule a demo now.