Marketer Goals

With more and more buyer moments happening digitally, you need to raise the visibility of your company and get noticed by your buyers, as well as your vendor partners. You know that by empowering your sales reps in the field with social selling, you can turn up your relevance in social media and be part of more buyer moments. You also need to create CTAs that convert.


Best Practices


Craft a holistic approach to social selling. Identify all the solution areas and trending topics that are of interest to your buyers. Then find the relevant videos, articles, white papers and other engaging content that buyers are looking for and push those to your sales rep’s social feed queues. Also, post the relevant content to your company social accounts. Consider a tool that can automate the process of pushing content to your sales reps and the company’s social media, but more importantly, drive traffic back to your site when your buyer engages with your content and, have the appropriate CTAs to allow the buyers to take the next step with you. Help your sellers become the trusted advisors and thought leaders.

InXero can help. Recommended Tools

Using InXero Go-to-Market Platform, you can easily find the relevant content from industry and all your vendor partners and activate them to deliver a unique buyer experience across all your digital channels. You can effortlessly turn up the volume of your social outreach.


Tell your unique story with the relevant content for the right audience.

Trending Stories

Discover and share trending tech stories and intelligence to drive traffic to your site.


Elevate your reputation and get noticed by sharing content curated by experts at your company.


Put information on the fingertips of your sellers and help them become the trusted advisors.



of salespeople using social selling as part of their sales process outperform their sales peers and exceeded quota 23% more often.


of sales teams rate collaborative selling (integrating other departments such as marketing, service, etc., in the selling process) as absolutely critical or very important to their overall sales process.


Social media has a 100% higher lead-to-close rate than outbound marketing.

What our customers are saying about InXero

Experience InXero for yourself

Our industry leading Go-to-Market platform for IT solution providers seamlessly integrates into your site, social networks, sales reps, marketing automation, CRM systems and lets your customers effortlessly learn about your brand, products or services. Ready to go? Schedule a demo now.