Marketer Goals

You are trying to make your website your 24x7 sales rep. Your goal is to drive loads of traffic to your website, improve SEO, and retain the traffic. Once your buyers are there, you need to increase engagement with the buyer, build trust by demonstrating thought leadership with exciting relevant content that addresses buyer’s aspirations: Inspire buyers to take the next step and capture those leads.

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Best Practices

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Be the source of new industry trends. Deliver inspiring content and marketing assets that focus on the needs and pains of the customer. Get your entire sales team to be social. Use all your company and sales teams’ social channels, your website, and emails to share the right content at the right moment. Leverage the content that converts. High value whitepapers, analyst reports, introductory videos / webinars, curated articles and infographics are effective ways to start. Be sure to provide these assets where the customer is looking – your website and social media channels. Enable the relevant next steps with call-to-actions, and place them properly across your site. Conduct A/B testing to know which CTAs are working and which don’t.

InXero can help. Recommended Tools

Using InXero Go-to-Market Platform, you can easily create unique stories and buyer experiences on the fly and accelerate your time-to-market.

Showcase

Tell your unique story with the relevant content for the right audience.

Trending Stories

Discover and share trending tech stories and intelligence to drive traffic to your site.

Insights

7

Average of 7 pieces of content downloaded by tech buyer during purchase journey.

70%

Up to 70% of B2B content goes unused.

45%

45% businesses fear they may become obsolete in 3-5 years because of the digital transformation.

What our customers are saying about InXero

Experience InXero for yourself

Our industry leading Go-to-Market platform for IT solution providers seamlessly integrates into your site, social networks, sales reps, marketing automation, CRM systems and lets your customers effortlessly learn about your brand, products or services. Ready to go? Schedule a demo now.