Marketer Goals

As a marketer, you need greater insight than anyone into your buyer moments and your investments into various programs. You must convert your buyer moments into revenue, and you need to know what is working and what is not. You need to measure the impact of your marketing and social selling efforts, so that you can focus on the programs that work and strengthen partnerships with vendors that provide you the most co-marketing funds.


Best Practices


Pay close attention to the content, showcases and activities that are driving more traffic and generating more engagement with the buyer. Get clicks, downloads, and views reported in aggregate by showcase and content. Integrate analytics end-to-end across your buyer journey. Tie content to the leads and closed deals. Get constant feedback from your sales reps and see what content they are using the most to maximize your content creation and curation ROI.

InXero can help. Recommended Tools

Using InXero Go-to-Market Platform, you can easily gain insights into how buyers are interacting with your digital experiences.


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of small business owners are not able to track ROI from their social media activities.


in 10 small business owners are not able to track ROI from their social media activities.


Up to 70% of B2B content goes unused.

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