Marketer Goals

In the new digital era, you have a big job ahead of you. It is vital to understand the most impactful ways to engage tech buyers when they are actively seeking information along the buyer journey. You need to create engaging, multichannel, and personal experiences for your buyers as they visit your website or social networks. Maybe your buyers are not getting a seamless experience across mobile devices, web, social channels, events and it’s likely you’re losing them or not bringing them back. You need to tell your unique story and your unique value proposition to differentiate from your competition and stand out from the noise. You want to leverage videos, analyst reports, white papers, industry articles and rich content to keep your site fresh all the time, but you have no time to keep up with this ever-increasing content mountain.

You need to be first to market new solutions and establish your company as an expert in that area. You know that time-to-market and multi-vendor joint solution selling is revenue critical. You need the ability to create joint bundles from multiple vendors, to create your unique solution that addresses your buyers needs and build your brand that your buyers trust.


Best Practices


A unique buyer experience and brand require a unique story. A unique story requires a great collection of content that connects with the buyer at a deeper level. The good news is: Great content is available. To start, be your industry curator. Curate content that addresses your buyer’s unique needs. Be specific to the industry verticals and technology horizontals where your buyers are looking for guidance. Once you are specific to your buyer’s needs, and the stage in your story telling, then you will be able to build credibility and digital trust with your buyers.

Consider a platform that can make it easy to quickly create multi-vendor joint solution bundles and deliver your story across all your digital channels. InXero does the heavy lifting for you with our Go-to-Market platform specifically built for IT solution providers.

InXero can help. Recommended Tools

Using InXero Go-to-Market Platform, you can easily create unique buyer experiences for all your digital properties — without writing code. With access to tech industry and vendor content, you can quickly create beautiful showcases that automatically adjust to all devices.


Tell your unique story with the relevant content for the right audience.


Put information on the fingertips of your sellers and help them become the trusted advisors.



of buyers chose a solution provider that "Provided them with ample content to help navigate through each stage of the buying process.


When both sales and marketing teams are in sync, companies became 67% better at closing deals.


out of 10 B2B buyers say online content has moderate to major effect on purchasing decisions.

What our customers are saying about InXero

Experience InXero for yourself

Our industry leading Go-to-Market platform for IT solution providers seamlessly integrates into your site, social networks, sales reps, marketing automation, CRM systems and lets your customers effortlessly learn about your brand, products or services. Ready to go? Schedule a demo now.