CEO Goals

You need to improve your cross-selling and up-selling to your existing customers. You know that this is the fastest way to increase your revenue and retain your current customers. Your buyers are demanding end-to-end solutions which requires you to create multi-vendor joint solutions. When your customers adopt more solutions from you, you increase the lifetime value of the customer, and your customers become your growth engine.


Best Practices


It’s important to pay attention to the tech world around you. What potential products and services are emerging opportunities? Understand what your buyer’s full needs are and what business outcomes they would like to realize in the short-term and long-term. Ask yourself, are you currently fulfilling the needs of the buyer or just helping the buyer with one thing? It’s time to discover cross-sell and upsell opportunities. From that understanding, your need to provide joint solutions that align with your buyer’s journey and outcomes. This is where you will apply your unique experience, differentiators, and intellectual property. Put the relevant information on the fingertips of all your sales reps and enable them to sell the full portfolio of your solutions, even though they may be expert only in one solution area.

InXero can help. Recommended Tools

Using InXero Go-to-Market Platform, you can easily create multi-vendor joint solutions to enable cross-sell on the fly.


Tell your unique story with the relevant content for the right audience.


Put information on the fingertips of your sellers and help them become the trusted advisors.



B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth, and 27% faster three-year profit growth.


of customers choose solution providers that offer relevant content at every stage of the buying process.


Companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%.

What our customers are saying about InXero

Experience InXero for yourself

Our industry leading Go-to-Market platform for Solution Provider Channels seamlessly integrates into your site, social networks, sales reps, marketing automation, CRM systems and lets your customers effortlessly learn about your brand, products or services. Ready to go? Schedule a demo now.