InXero Leadership

InXero prides itself not only on award-winning next generation technology to power UP channel commerce, but also on the passion of its team. InXero is blissfully serving the industry with the devotion of the team, guidance of the advisors and leadership of the experienced IT sales channel executives.

Anand Raj

Founder & CEO

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Anand is the Founder and CEO of InXero, the digital marketing hub for the indirect B2B sales channel. Anand is responsible for setting the overall direction and product strategy for the company. While working closely with customers and partners, he leads the design of InXero’s BusinessLive® Digital Marketing Hub for IT Sales Channel and development of its core technology and infrastructure.

Anand is passionate about serving all the indirect channel sales centric businesses (Manufacturers, distributors and their reseller channel partners) and help them power-UP their growth engines in this 21st century digital world.

Anand is a seasoned technology entrepreneur with two previous startup ventures. As the President of Inventes Solutions, Anand worked with partners such as Dell, IBM, BMC Software, SAS Institute to take the joint solutions to the market.

He was the key architect of a highly scalable B2B enterprise exchange connecting Dell with its third party distributors for order fulfillment. Anand architected multiple B2B Networks while working with Digital Marketing Agency Razorfish and Lante in New York City. Anand also served as Scientist for Government of India doing fundamental research on Industrial Automation now known as Internet of Things.

Anand earned a bachelor’s degree with distinction in computer engineering from GB Pant University of Agriculture and Technology, Pant Nagar, India and was the recipient of the gold medal for the highest academic achievement.

A marathon runner and yoga, pranayama and meditation practitioner, Anand believes that the best way to innovate, catch big ideas, have enthusiasm, courage, concentration to make a positive impact in this beautiful world of ours is to have a perfect harmony between mind, body and soul; so he urges his team to exercise daily to innovate and add value to our beautiful world.


Relevant content is the fuel of your digital growth engine.


By 2020, customers will manage 85% of their relationship with the enterprise without interacting with a human.


45% businesses fear they may become obsolete in 3-5 years because of the digital transformation.


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Our industry leading Go-to-Market platform for Solution Provider Channels seamlessly integrates into your site, social networks, sales reps, marketing automation, CRM systems and lets your customers effortlessly learn about your brand, products or services. Ready to go? Schedule a demo now.