Flagship Solutions Group
Boca Raton, Florida
Flagship’s marketing and sales team wanted to modernize end to end go to market process, ensuring a repeatable, sustainable, nimble, consistent and fast way to take their new solutions to market. The team found tools over the years to enable their marketing and sales. The challenge was they could not find anything that really connected all their tools that they had and needed to activate their website, social, sales reps with relevant content and intelligence to ensure they are telling their unique story and delivering unique experience to our buyers across all digital touch points every step of the buyer journey, in a timely manner.
Mark Wyllie, CEO said, InXero is the right tool that really fit the sweet spot of what we needed. It was able to provide us access to our vendor partners content, industry content and integrate with our existing tools such as website, enabling sales reps with relevant thought leadership content, and provided ability to send social media updates to LinkedIn, Twitter, ability to capture leads, ability to drive more traffic to our site via social media, ability to cross-pollinate the customer with our value, ability to integrate with our CRM tools, ability to rollout new solutions same day as our vendor partners. All those different features that I would have to spend weeks, months, years developing to get to the place we are now.
Mark Wyllie, CEO said - InXero, as a product for us, has been able to reduce our go-to-market time by about 30X which allowed our marketing and sales team to focus on our story telling and selling rather than spending hour and hours to find relevant content and stitch them together. Within a few hours of launching InXero, we had our solutions showcase live on our website, we were able to activate our social selling strategy with our sales team and validate everything is working smoothly. It was very quick, very efficient. One of the advantages I saw early on was the ability to use third-party industry content for social outreach and drive traffic to our site. This increased our reach by 20X and gives us the opportunity to cross-pollinate customers with our value. One of the favorite features that I have of this is the visibility of all the content from all my vendor partners, trending industry content and intelligence that anybody in my marketing and sales team can have. And the ability to quickly incorporate right content to engage our buyers every step of the buying journey is critical to us to maintain our competitive advantage and thought leadership in the IT market.
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