InXero Content Marketing Resource Library
The Content Marketing Institute has just released the brand new 2017 content marketing research report: B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America. More research reports including, B2C, UK, Australia, non-profit, manufacturing, technology and more will be released over the coming months. Be the first to see all new research by subscribing to our emails: http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htmView all our research here: http://contentmarketinginstitute.com/research/Read our blog post about the B2B research: http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/FOR TONS MORE advice & educationhttp://contentmarketinginstitute.com/LEARN ABOUT CONTENT MARKETING WORLDhttp://www.contentmarketingworld.com/ENROLL IN CONTENT MARKETING UNIVERSITYhttp://www.contentmarketinguniversity.com/SUBSCRIBE TO OUR FREE MAGAZINEhttp://contentmarketinginstitute.com/chief-content-officer/LET'S CONNECT!Twitter ► https://twitter.com/@cmicontentGoogle+ ► https://plus.google.com/+Contentmarketinginstitute/postsFacebook ►https://www.facebook.com/ContentMarketingInstituteLinkedin ► https://www.linkedin.com/company/2416452Slideshare ►http://www.slideshare.net/cmi
Welcome to the 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’ve made quite a few changes to our annual survey this year to reflect the maturing content marketing industry. This year’s research paints a brighter picture than the last few years, indicating that content marketing is alive and well! Content marketers are on track—with 62% reporting that their organizations are much more or somewhat more successful with their overall content marketing approach compared with one year ago. Like last year, those who are further along with their approach are the most successful, while the vast majority of the least successful are in the young/early phases of content marketing. With time, a documented strategy, creativity, meaningful goals and metrics, a willingness to experiment, and perhaps most importantly, a commitment to content marketing, those marketers will succeed. Please watch for continuing editorial coverage of our research findings throughout 2017. We hope you will find the insights useful as you prepare for the year ahead.
Few people see it as such, but content curation is more of an art than a science. There is no set formula, and the better your brush strokes are, the more likely you are to succeed. This is one of the reasons why some people/brands have more engagement on their social media pages than others. They just seem to ‘get’ their audience, and their audience ‘gets’ them. The more planned your content curation efforts are, the more likely you will be to enjoy its benefits.Why Social Media Content Cura...
B2B suppliers increasingly believe that their customers are highly empowered and need sellers only at the very end of the purchase process. The Problem But customers today are overwhelmed by information and choice, and they struggle to make good purchase decisions. The Solution To make buying easier, suppliers must create relevant tools, messaging, and guidance that help customers at every stage of the process. Most B2B sellers think their customers are in the driver’s seat—empowered, ar...