Digital Marketing Hub for Indirect Sales Channel Company Listed Among World's Most Promising Privately Held Technology Companies
Austin – December 2, 2015: InXero, the developer of digital marketing hub platform BusinessLive® for the indirect sales channel has been named to the Red Herring Global 100 list of the world's top private technology companies.
Red Herring’s Global Top 100 List has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.
"We are honored to be part of this innovative group. This Red Herring global event is a celebration of World innovations. It’s inspiring that global experts have recognized our innovation as an important tool to fuel the world’s indirect sales channel commerce." said Anand Raj, CEO and founder. "Our mission is to create economic opportunity for every solution provider, agent, value added reseller (VAR), franchise and distribution indirect sales centric business in the world by empowering them with the go-to-market platform, relevant content and trusted network they need to power up their engines of growth.
The Red Herring vetting process further validates our business model and confirms that we continue to move in the right direction in this journey to bring internet scale in this industry which is still largely manually interconnected and serve all the resellers in our beautiful world."
InXero’s BusinessLive® platform is currently deployed in the IT sales channel with global vendors, distributors and solution provider partners. A key feature of BusinessLive® is its ability to provide unlimited amounts of curated content including product collateral from various technology vendors, industry trade journals, blogs, articles, third-party product reviews and social media insights. This diverse content allows resellers to be more unique and effective in their messaging across the web, email, social media as well as their sales teams.
“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across the globe to the Top 100 Winners. We believe InXero embodies the vision, drive and innovation that define a successful entrepreneurial venture. InXero should be proud of its accomplishment.”
Red Herring’s editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track records and standing of startups relative to their peers, allowing Red Herring to see past the “buzz” and make the list a valuable instrument of discovery and advocacy for the most promising new business models from around the world.
InXero is the developer of BusinessLive®, a “digital marketing hub” for the Indirect Sales Channel that curates massive amounts of industry content on to a single integrated platform. By having seamless access to this content we enable the channel eco-system and its partners to be more unique and relevant in solutions selling.
Today, the BusinessLive® platform is in use by the information technology (IT) industry and its channel of IT solution providers, global distributors and manufacturer vendors. These partners are able to develop a unique marketing message with vertical content, business journals, third party reviews, industry insights and trending social commentary. Analytics track the effectiveness of campaigns, promotions, leads, call-to-action and customer engagement.
InXero is a portfolio company of Austin Technology Incubator, University of Texas at Austin